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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Owned media is self-published. [6] Sometimes, the categories overlap. For example, paying a social media influencer to promote a product or event is both "social" and "paid" media. [2] If a company is criticized online, and the controversy is described in a news article, that could be both "shared" and "earned" media. [2]
There are various platforms by which communication is transmitted, [23] and these can be categorized as paid, owned, earned, or shared, formally named as the integrated communication triangle by Grönroos and Lindberg-Repo. [34] The model acknowledges that communication must be credible and trustworthy to be effective.
The top 7 highest-paid chief executives in the U.S. last year were all in the media business -- Find out the head honcho with the biggest salary.
Home media – $85 million [493] Film Dan Aykroyd Harold Ramis: Sony Finding Nemo: 2003 $2.15 billion: Box office – $1.961 billion [494] DVD & Blu-ray sales – $196 million [495] Animated film Andrew Stanton: The Walt Disney Company Rocky: 1976 $2.11 billion: Box office - $1.993 billion [496] Home media - $119.5 million [497] Film Sylvester ...
The finance boss of Donald Trump’s media company earned 4 times as much as CEO Devin Nunes, new documents show ... got paid $750,000 in fiscal years 2022 and 2023. That’s substantially more ...
List of assets owned by Hearst Communications, a privately held American-based media conglomerate based in the Hearst Tower in New York City, USA.: Publishing [ edit ]
This is a list of notable companies, networks, and organizations which are primarily known for the production and distribution of podcasts in both audio and video format. . Although the accessibility of the medium means that many media, news, and radio organizations have produced podcasts, the scope of this list is concerned only with organizations and companies which are primarily involved ...