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Reciprocity is not only a strong determining factor of human behavior; it is a powerful method for gaining one's compliance with a request. The rule of reciprocity has the power to trigger feelings of indebtedness even when faced with an uninvited favor [16] irrespective of liking the person who executed the favor. [17]
The theory explains the need for reciprocity is necessary for the relationship to be sustainable and health. without reciprocity the relationship is considered less sustainable and less healthy. R-Model proposes the need for balance and alignment in a relationship, and with balance there can be even growth in the relationship.
Reciprocity, in its ordinary dictionary sense, is broader than that, and broader than all discussions that begin with a sense of mutuality and mutual benevolence. (See the reference below to Becker, Reciprocity, and the bibliographic essays therein.) Reciprocity pointedly covers arm’s-length dealings between egoistic or mutually disinterested ...
The Elaboration likelihood model (ELM) forms a new facet of the route theory. It holds that the probability of effective persuasion depends on how successful the communication is at bringing to mind a relevant mental representation, which is the elaboration likelihood.
Open reciprocity "keeps no accounts because it implies a relation of permanent mutual commitment." This open reciprocity is closed off precisely when it is balanced. Throught this method, we can see the relationship as a matter of degree, more or less open or closed. Closed reciprocity of gifts is most like market exchange.
One of the main limitations that Gouldner highlights within the functionalist theory is the idea behind reciprocity, and its role in the social system established by Parsons. Since reciprocity is the mutual exchange of obligations and benefits between individuals, it becomes essential to the social stability experienced within the society. [22]
Reciprocity selection suggests that one's altruistic act may evolve from the anticipation of future reciprocal altruistic behavior from others. [11] An application of reciprocity selection in game theory is the Tit-For-Tat strategy in prisoner's dilemma , which is the strategy that the player cooperate at the initial encounter, and then follow ...
[1] [2] [3] Burgoon and her team examined fifteen previous models and considered the most important conclusions from the previous empirical research. They reviewed theories based in biological, arousal and affect, approach and avoidance, compensation and reciprocity, communication and cognitive, and social norms models.