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Affinity analysis falls under the umbrella term of data mining which uncovers meaningful correlations between different entities according to their co-occurrence in a data set. In almost all systems and processes, the application of affinity analysis can extract significant knowledge about the unexpected trends [ citation needed ] .
A famous story about association rule mining is the "beer and diaper" story. A purported survey of behavior of supermarket shoppers discovered that customers (presumably young men) who buy diapers tend also to buy beer. This anecdote became popular as an example of how unexpected association rules might be found from everyday data.
An example of data mining related to an integrated-circuit (IC) production line is described in the paper "Mining IC Test Data to Optimize VLSI Testing." [12] In this paper, the application of data mining and decision analysis to the problem of die-level functional testing is described. Experiments mentioned demonstrate the ability to apply a ...
Apriori [1] is an algorithm for frequent item set mining and association rule learning over relational databases.It proceeds by identifying the frequent individual items in the database and extending them to larger and larger item sets as long as those item sets appear sufficiently often in the database.
In data mining and association rule learning, lift is a measure of the performance of a targeting model (association rule) at predicting or classifying cases as having an enhanced response (with respect to the population as a whole), measured against a random choice targeting model.
An associative classifier (AC) is a kind of supervised learning model that uses association rules to assign a target value. The term associative classification was coined by Bing Liu et al., [1] in which the authors defined a model made of rules "whose right-hand side are restricted to the classification class attribute".
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
In statistics, the phi coefficient (or mean square contingency coefficient and denoted by φ or r φ) is a measure of association for two binary variables.. In machine learning, it is known as the Matthews correlation coefficient (MCC) and used as a measure of the quality of binary (two-class) classifications, introduced by biochemist Brian W. Matthews in 1975.