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The abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactions [2] or to the number of completed transactions. [ 3 ] [ 4 ] Around 10 sources of information are used before making a decision when buying online (e.g. webshops, review websites, social networks, and the like). [ 5 ]
Google Shopping, [2] formerly Google Product Search, Google Products and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.
The reliability of customer reviews has been questioned. [1] Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2]
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Sellers with high ratings generally have more bids and garner higher bids. However, it is possible for sellers to make their feedback private and just leave the numbered rating (number of positive, negative, and neutral feedback with a positive feedback percentage), which means that bidders and sellers cannot see the comments other users have left.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine , which ...
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