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The treatment of human lice is the removal of head lice parasites from human hair. It has been debated and studied for centuries. However, the number of cases of human louse infestations (or pediculosis) has increased worldwide since the mid-1960s, reaching hundreds of millions annually. [1]
Licefreee was launched in 2011 and was developed by an employee of Tec after she was displeased with the "bug spray" smell emitted by an existing product to treat head lice. [4] [11] By 2013, Licefreee's sales increased to become more than 35 percent of Tec's total sales, resulting in a 48 percent increase in size for the company. [11]
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