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  2. Legal writing - Wikipedia

    en.wikipedia.org/wiki/Legal_writing

    Motions and briefs are usually submitted to judges, but also to mediators, arbitrators, and others. In addition a persuasive letter may attempt to persuade the dispute's opposing party. Persuasive writing is the most rhetorically stylized. So although a brief states the legal issues, describes authorities, and applies authorities to the ...

  3. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    [3] [9] Another important application of persuasion can be seen in public speeches. Those can be through a process called framing and reframing. [ 10 ] This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message.

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    (For example: Claim 1: Bob is a person. Therefore, Claim 3: Bob is mortal. The assumption (unstated Claim 2) is that People are mortal). In Aristotelian rhetoric, an enthymeme is known as a "rhetorical syllogism": it mirrors the form of a syllogism, but it is based on opinion rather than fact.

  6. Persuasive definition - Wikipedia

    en.wikipedia.org/wiki/Persuasive_definition

    A persuasive definition is a form of stipulative definition which purports to describe the true or commonly accepted meaning of a term, while in reality stipulating an uncommon or altered use, usually to support an argument for some view, or to create or alter rights, duties or crimes. [1]

  7. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them. [3]

  8. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  9. Sleeper effect - Wikipedia

    en.wikipedia.org/wiki/Sleeper_effect

    Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.