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The title character of The Pizza Head Show commercial skits. Mr. Peanut: Planters snacks: 1916–present: Popsicle Pete: Popsicle ice pops: 1940s–1995: Honeycomb Kid: Post Cereals' Honeycomb cereal: 1960s (Cowboy) 1980s (Kid) The Crazy Craving: debuted 1990s: Bernard, the Bee Boy 2010 Sugar Bear: Post Cereals' Golden Crisp cereal: 1949–present
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Articles relating to corporate mascots, these characters are typically known without even having to refer to the company or brand. This is an example of corporate branding , and soft selling a company.
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They are captured in short page descriptions that include behavioral patterns, goals, skills, attitudes, with a few fictional personal details to make the persona a realistic character. In addition to Human-Computer Interaction (HCI) , personas are also widely used in sales, advertising, marketing and system design. [ 4 ]
In marketing, Dolly Madison snacks are probably best remembered for their long association with characters from Charles M. Schulz's Peanuts comic strip. Charlie Brown and his friends appeared on Dolly Madison packages and in television commercials in the 1960s, 1970s and 1980s.
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