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Dashboards lead to better management of marketing/financial strategies as a dashboard for the display of marketing data makes the process of marketing easier and more reliable as compared to doing it manually. Web analytics play a crucial role in shaping the marketing strategy of many businesses. Dashboards also facilitate for better tracking ...
Digital dashboards, also known as business intelligence dashboards, enterprise dashboards, or executive dashboards. These are visually based summaries of business data that show an at-a-glance understanding of conditions through metrics and key performance indicators (KPIs). Dashboards are very popular tools that have arisen in the last few years.
The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm. Operational CRM is made up of three main components: sales force automation, marketing automation, and service automation. [20]
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning.
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The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. [1] That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 10–50-year-olds).
A pivot table is a table of values which are aggregations of groups of individual values from a more extensive table (such as from a database, spreadsheet, or business intelligence program) within one or more discrete categories.
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