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  2. Pivot table - Wikipedia

    en.wikipedia.org/wiki/Pivot_table

    Pivot tables are not created automatically. For example, in Microsoft Excel one must first select the entire data in the original table and then go to the Insert tab and select "Pivot Table" (or "Pivot Chart"). The user then has the option of either inserting the pivot table into an existing sheet or creating a new sheet to house the pivot table.

  3. Trend analysis - Wikipedia

    en.wikipedia.org/wiki/Trend_analysis

    If the trend can be assumed to be linear, trend analysis can be undertaken within a formal regression analysis, as described in Trend estimation. If the trends have other shapes than linear, trend testing can be done by non-parametric methods, e.g. Mann-Kendall test, which is a version of Kendall rank correlation coefficient.

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  5. Online analytical processing - Wikipedia

    en.wikipedia.org/wiki/Online_analytical_processing

    For example, all sales offices are rolled up to the sales department or sales division to anticipate sales trends. By contrast, the drill-down is a technique that allows users to navigate through the details. For instance, users can view the sales by individual products that make up a region's sales.

  6. Exploratory data analysis - Wikipedia

    en.wikipedia.org/wiki/Exploratory_data_analysis

    To illustrate, consider an example from Cook et al. where the analysis task is to find the variables which best predict the tip that a dining party will give to the waiter. [12] The variables available in the data collected for this task are: the tip amount, total bill, payer gender, smoking/non-smoking section, time of day, day of the week ...

  7. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  8. Data warehouse - Wikipedia

    en.wikipedia.org/wiki/Data_warehouse

    Data Warehouse and Data mart overview, with Data Marts shown in the top right.. In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is a core component of business intelligence. [1]

  9. Sell-through - Wikipedia

    en.wikipedia.org/wiki/Sell-through

    Example [ edit ] Before the rise of the direct market , American comic books were sold to news agents through distributors in anticipation that a significant portion of the print run would eventually be unsold, then returned to the distributors who invalidated each returned copy by deliberately damaging the cover for return to the publisher for ...

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