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In some cases, reviews of films, albums, or products (e.g., a new car or television set) may be considered to be "puff pieces", due to the actual or perceived bias of the reviewer: a review of a product, film, or event that is written by a sympathetic reviewer or by an individual who has a connection to the product or event in question, either ...
Examples include superlatives such as "greatest of all time," "best in town," and "out of this world," or a restaurant's claim that it had "the world's best-tasting food." [29] Puffing is not an illegal form of false advertising, and may be seen as a humorous way to attract consumer attention. [29]
The American Marketing Association (AMA) defines advertising as: . The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the ...
The article Goldman Sachs Calls Its Ethical Pledges "Mere Puffery" originally appeared on Fool.com. Fool contributor M. Joy Hayes, Ph.D. is the principal at ethics consulting firm Courageous Ethics .
Puffery is an exaggerated claim typically found in advertising and publicity announcements, such as "the highest quality at the lowest price", or "always votes in the best interest of all the people". Such statements are unlikely to be true – but cannot be proven false and so, do not violate trade laws, especially as the consumer is expected ...
Iowa consumer law expert says lawsuit without precedent. Bill Brauch, a retired attorney who served as director of the Iowa attorney general's consumer protection division from 1995 to 2015, said ...
Drugs, weapons and human trafficking. That's probably what comes to mind when thinking about the black market -- but the illegal trade is more varied than you may think, and it also encompasses ...