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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
Oct. 9 Update: Google is giving away 6 months of YouTube Premium with purchase of its Google Home Hub. YouTube Premium (formerly called YouTube Red), the $11.99 per month subscription that gives ...
Spotify announced Monday it will increase the price of its premium service by $1, to $10.99. ... its YouTube Premium Music service by $1, to $10.99 per month. Apple and Amazon have also increased ...
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
In a company blog post today, YouTube says its new student plan for YouTube Premium will cost $6.99 instead of the normal $11.99 a month, and for YouTube Music Premium the cost is $4.99 as opposed ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.