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  2. YouTube Select - Wikipedia

    en.wikipedia.org/wiki/YouTube_Select

    YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site. [1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve ...

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Text ads: A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than ...

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  5. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video

  6. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Targeted advertising captivates the attention of consumers they were aimed at resulting in higher return on investment for the company. Because behavioral advertising enables advertisers to more easily determine user preferences and purchasing habits, the ads will be more pertinent and useful for consumers.

  7. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    In January of 2007 Google purchased the radio advertising company dMarc Broadcasting. [citation needed] In 2008, Google launched the Google Online Marketing Challenge, [10] an in-class academic exercise for tertiary students. [11] Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers.

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