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A 2008 Specialized Stumpjumper with full suspension A 2008 Specialized S-Works Transition carbon triathlon/time trial bike In 1995, Specialized launched the Full Force brand. [ 13 ] Full Force was a lower-end mountain bike brand sold through sporting goods stores and discount retailers such as Costco . [ 5 ]
In August 2016, ASI purchased the bicycle retailer Performance Bicycle (owner of the e-commerce site and retailer Nashbar) for an undisclosed amount. [ 14 ] [ 15 ] [ 16 ] As part of the deal, a new parent company called Advanced Sports Enterprises was created to "oversee brand development, wholesale and retail operations, while ASI’s ...
Specialized Bicycle Components was founded by Mike Sinyard in 1974, when he was 24 years old. Sinyard had previously traveled to Europe and established an import business relationship with Cinelli, one of the most important and iconic Italian bike component manufacturer. He started Specialized by importing and assembling bikes from Italian ...
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The componentry on the SM-500 was a mixture of parts from Shimano Deore XT, Suntour, Specialized and Dia-Compe. The bike had a 3x5 drive train offering 15 gears, and cantilever brakes in the front and U-brakes in back. The bike retailed for $595 (approximately equivalent to $1640 in 2021–USD) in the United States.
This also gave Pacific Cycle access to Walmart, who was the second largest retailer of bikes and to whom Brunswick was the largest supplier. [5] Mongoose had maintained a strong reputation for quality and performance, particularly among younger BMX enthusiasts.
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