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In 2000, American coffee chain Starbucks filed for an interim injunction against the Doutor, saying that their logo (which has since changed) and appearance looked too much like its own. [ 2 ] [ 3 ] In 2021, Excelsior started using the food sharing service TABETE to reduce food loss.
In the world of post-war Japan, jazz cafés and coffee they served were examples of Japan's efforts to modernize its culture and society in the vein of Western countries. Coffee shops were also cultural spots for progressive youths during the 1960s and 1970s, serving as meeting places for feminist movements and anti-government protests. [7]
The coffee brand was founded by Kenneth Shoji. [10] After the TÅhoku earthquake destroyed his house in Fukushima Prefecture in 2011, he moved to Hong Kong. [11] After moving, he decided to start a coffee business so he traveled to Hawaii and purchased a coffee farm. [12] In 2013, Shoji opened the first % Arabica café in Hong Kong.
Georgia enjoys the most success in Japan, where it is the highest-grossing coffee beverage—one of many brands of Japanese canned coffee. It is also the highest-grossing beverage by Coca-Cola (Japan) Company. As of 2007, in Japan, Georgia's sales are double the sales of Coca-Cola. [1]
Doutor Coffee opened the first European styled café in Harajuku, Japan on 18 April 1980.The size of the small shop was only nine square meters. Despite the small size and local competition, the Doutor Coffee shop succeeded and has expanded to the company that it is now.
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