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Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
In the 1960s and 1970s, they started introducing sportops, a pocket T-shirt, and fashionable underwear made of nylon. [ citation needed ] In 1976, BVD was purchased by Fruit of the Loom . The company filed for bankruptcy in 1999 and was purchased by Berkshire Hathaway in 2001.
Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom. The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres ...
Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky.Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
Amazing fit and feel. From the smooth soft fabric to the stretchy fit, shoppers are loving theseFruit of the Loom Seamless Underwear.But don't ask them to name just one favorite thing about them.
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
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