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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency across Google channels. These tools leverage first-party data, machine learning, and automated asset creation to enhance bidding, targeting, and audience reach. [21]
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
She worked as Google's first marketing manager in 1999, leading the company's online advertising business and original video service. After observing the success of YouTube, she suggested that Google should buy it; the deal was approved for $1.65 billion in 2006. She was appointed CEO of YouTube in 2014, serving until resigning in February 2023 ...
Google Ads – an online advertising platform. AdMob – a mobile advertising network. Google AdSense – a contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager – an advertisement exchange platform.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
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