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Package design must capture the imagination and be associated with enhancing appearance. One of the keys to attractive packaging is the artistic use of colors. Most relevant for the marketer is the outer secondary packaging. However, there are cosmetics which are distributed in one single cosmetic container. [1]
Younique is an American pyramid scheme that markets beauty products. [1] The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. [2] [3] Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft. [4] [5]
Bésame Cosmetics, Inc. is a color cosmetics/makeup company founded in 2004 and based in Los Angeles, California.It was founded by makeup historian and author [1] Gabriela Hernandez, who is the current C.E.O. Bésame Cosmetics recreates makeup shades, packaging, and products from the 1920s-1970s.
NARS' minimalist matte black, rubber packaging was created by Fabien Baron, [5] who Nars met on a shoot in 1989. [8]NARS has an "Orgasm Collection" which includes powder blush, liquid blush, loose powder, lip gloss, lip stick, lip balm, multiple use cream sticks, illuminators, full vinyl lip lacquer, and nail polish.
Inside, author Natasha A. Fraser traces the rich, 100-year history of Chanel makeup through an inspiring edit of iconic campaign photos and seldom-seen product shots from the brand's archives. Chanel.
The 2016 redesign of the Kylie Lip Kit packaging. In May 2016, Kylie Cosmetics changed the packaging of its Lip Kits due to complaints of theft. Due to the easily recognizable packaging and high demand for the product at the time, some customers received empty boxes after having their products stolen in the mailing process.
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