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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [96] This is marketed as quality fashion clothing at affordable prices.
In the 1910s and 20s, there was much competition, with large and small department stores in the city and suburbs competing for custom; Georges maintained a position through basement sales, and firmly aiming at middle income and better off women. In 1930 Alfred George died, and William's son Douglas George became a director, while William ...
Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
In 1979, Clowes began her career selling her printed clothing on a stall at Camden Lock Market. Jon Baker helped her expand when he bought everything she had on her stall to stock his shop Axiom in The Great Gear Market, King's Road. She opened a shop in Kensington Market and began manufacturing clothes and accessories.
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