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These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos ( Ancient Greek : καιρός), which is related to the “moment” that the speech is going to be held. [ 2 ]
Rhetorical study has broadened in scope, and is especially used by the fields of marketing, politics, and literature. Another area of rhetoric is the study of cultural rhetorics, which is the communication that occurs between cultures and the study of the way members of a culture communicate with each other. [ 36 ]
Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". Inventio is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments. [1]: 151–156
Digital rhetoric is an extension of human communication—taking place in a digital sphere. [1]Digital rhetoric is communication that exists in the digital sphere. It can be expressed in many different forms, including text, images, videos, and software. [2]
A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
Constitutive rhetoric is a theory of discourse devised by James Boyd White about the capacity of language or symbols to create a collective identity for an audience, especially by means of condensation symbols, literature, and narratives. [1] Such discourse often demands that action be taken to reinforce the identity and the beliefs of that ...
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Hyperbole has been used throughout literature for many centuries. Heroic drama, which is drama with an emphasis on grandeur and excess, often makes use of hyperbole to extend the effect and epic nature of the genre. Modern tall tales also make use of hyperbole to exaggerate the feats and characteristics of their protagonists.