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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Business continuity planning life cycle. Business continuity may be defined as "the capability of an organization to continue the delivery of products or services at pre-defined acceptable levels following a disruptive incident", [1] and business continuity planning [2] [3] (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal ...
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After initially announcing the complete closure of its 94 stores, a private equity firm bought and saved the company. Party City The four-decade-old retailer filed for bankruptcy in December ...
Pictures from History/Universal Images Group via Getty. Martin Van Buren, the 8th president of the United States
Wellness Recovery Action Plan (WRAP) is a recovery model developed by a group of people in northern Vermont in 1997 in a workshop on mental health recovery led by Mary Ellen Copeland. It has been extensively studied and reviewed, [ 1 ] and is now an evidence-based practice , listed in the SAMSHA National Registry of Evidence-Based Programs and ...