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  2. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.

  3. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

  4. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.

  5. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]

  6. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    It includes steps like observation and the formulation of a hypothesis. Further steps are to test the hypothesis using an experiment, to compare the measurements to the expected results, and to publish the findings. Qualitative research is more characteristic of the social sciences and gives less prominence to exact numerical measurements. It ...

  7. Phases of clinical research - Wikipedia

    en.wikipedia.org/wiki/Phases_of_clinical_research

    National Cancer Institute video on clinical trial phases. The phases of clinical research are the stages in which scientists conduct experiments with a health intervention to obtain sufficient evidence for a process considered effective as a medical treatment. [1]

  8. Design of experiments - Wikipedia

    en.wikipedia.org/wiki/Design_of_experiments

    It is best that a process be in reasonable statistical control prior to conducting designed experiments. When this is not possible, proper blocking, replication, and randomization allow for the careful conduct of designed experiments. [33] To control for nuisance variables, researchers institute control checks as additional measures ...

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.