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The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
Interbrand classifies these uses of brand valuation in three categories: [19] Financial applications (e.g. mergers and acquisitions, balance sheet valuation, investor relations) Brand management applications (e.g. brand portfolio management, resource allocation) Strategic / Business case applications (e.g. brand architecture, brand repositioning)
In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list. [6] In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. [7] In 2017, the group posted a loss of €180 million. [8]
John Matthew Murphy (born 1944, Essex) is a British marketing consultant who first described the process of branding. He also pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business. [1]
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services.
Zurich Insurance Group Ltd. is a Swiss insurance company, headquartered in Zürich, and the country's largest insurer. [2] As of 2021, the group is the world's 112th largest public company according to Forbes ' Global 2000s list, [3] and in 2011, it ranked 94th in Interbrand's top 100 brands.
Mahindra was named India's Best Brand by Interbrand in 2019. [128] Mahindra & Mahindra was among 2000 largest companies of the world in the Forbes 2000 list. [129] The company was 23rd on Fortune's global ‘Change The World’ list 2019. [130]
The 2011 Best Global Brands rankings released by Interbrand, listed HTC at #98 and valued it at $3.6 billion. [22] [23] Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung's 21 percent, Apple's 20 percent and BlackBerry's 9 percent. HTC ...