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  2. Willingness to accept - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_accept

    In economics, willingness to accept (WTA) is the minimum monetary amount that а person is willing to accept to sell a good or service, or to bear a negative externality, such as pollution. [1] This is in contrast to willingness to pay ( WTP ), which is the maximum amount of money a consumer (a buyer ) is willing to sacrifice to purchase a good ...

  3. Minimum acceptable rate of return - Wikipedia

    en.wikipedia.org/wiki/Minimum_acceptable_rate_of...

    In business and for engineering economics in both industrial engineering and civil engineering practice, the minimum acceptable rate of return, often abbreviated MARR, or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other projects. [1]

  4. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    The endowment effect can be equated to the behavioural model willingness to accept or pay (WTAP), a formula sometimes used to find out how much a consumer or person is willing to put up with or lose for different outcomes. However, this model has come under recent criticism as potentially inaccurate.

  5. Willingness to pay - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_pay

    According to the constructed preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.

  6. Donald Trump is 'willing to accept more risk' to counter ...

    www.aol.com/news/donald-trump-willing-accept...

    A senior US government official said President Donald Trump is "willing to accept more risk" in dealings with Beijing as Washington works to build alliances with countries in Asia to check what ...

  7. Gisèle Pelicot: How an ordinary woman shook attitudes to rape ...

    www.aol.com/gis-le-pelicot-ordinary-woman...

    What might it say about French men – some would say all men – that 50 of them, in one small, rural neighbourhood, were apparently willing to accept a casual invitation to have sex with an ...

  8. Reservation price - Wikipedia

    en.wikipedia.org/wiki/Reservation_price

    In economics, a reservation (or reserve) price is a limit on the price of a good or a service.On the demand side, it is the highest price that a buyer is willing to pay; on the supply side, it is the lowest price a seller is willing to accept for a good or service.

  9. Value (economics) - Wikipedia

    en.wikipedia.org/wiki/Value_(economics)

    Just as the buyer reveals what he is willing to pay for a certain amount of a good, so too does the seller reveal what it costs him to give up the good. Additional information about market value is obtained by the rate at which transactions occur, telling observers the extent to which the purchase of the good has value over time.