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  2. When marketing a business, knowing your target audience is key

    www.aol.com/marketing-business-knowing-target...

    They offer no-cost secondary market research to help you better understand and reach your target audience. Knowing your target audience is a critical step for any business in order to reach the ...

  3. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  4. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called ...

  5. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The review should take note of the overall target market. However, this does not necessarily mean that the advertising campaign will be directed at the total target market. Marketers and advertisers make a distinction between the target audience for an advertising message and the target market for a product or brand. [74]

  7. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    The second step understanding buyers, is all about identifying what types of buyers the advertiser wants to target and identifying the buying process for the consumers. Identifying gaps is key as this illustrates all of the gaps in the content and finds what is important for the buying process and the stages of the content.

  8. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...

  9. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...