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Communication and management are closely linked together. Since communication is the process of information exchange of two or people and management includes managers that gives out information to their people. Moreover, communication and management go hand in hand. [1] It is the way to extend control; the fundamental component of project ...
The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective might be to increase sales in a certain geographical market by pricing their own product or service ...
A proto-brand is one that possesses at least one of three characteristics; place – information about the origin of manufacture-expressed by a mark, signature or even by the physical properties of the raw materials including the packaging materials, performs a basic marketing function such as storage, transportation and assortment; and quality ...
A management process is a process of setting goals, planning and/or controlling the organising and leading the execution of any type of activity, [1] such as: A project (project management process), [2] or; A process (process management process, sometimes referred to as the process performance measurement and management system) [3]
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
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