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Women who wear their hair natural are now spending more money on chemical-free products that highlight the best results for their natural textures. Hair care suppliers and markets are taking note, as Black consumers represent a lucrative segment for the hair care industry, prompting brands to adjust their product lines to meet this growing ...
Hair relaxers have seen a considerable resurgence in popularity among the Black hair community. Here is why some women are deciding to go back to relaxers after years of dealing with their natural ...
The movement's popularity has also encouraged corporations and government agencies to create policies that are inclusive of natural black hair. [59] The availability of products for natural black hair has been helped by the founding of Black-owned hair product companies such as Ruka Hair in the UK, founded by Tendai Moyo. [67]
Adwoa (pronounced ahh-ju-wah) burst into the natural hair care market in 2017 with the intention of defying stereotypes and providing non-toxic, gender-neutral products to people with multi ...
The chemicals required for the process often cause the wearer's natural hair to become brittle and dry. To maintain the look of the Jheri curl, wearers are required to apply a curl activator spray and moisturizers daily, and sleep with a plastic cap over the hair to prevent it from drying out.
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. You can learn more about that process here. Yahoo Inc ...
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1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898