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Sales of general merchandise slid 9% in the two weeks ended Nov. 9, according to Circana, a market research group. Sales have been rebounding but stores will have to make up for those losses.
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:
Research Live - industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. [11] Research Buyer’s Guide - Used by client researchers and procurement professionals, RBG is the source of accredited research suppliers in the UK and Ireland. [1] [12]
Circana, Inc., formerly known as IRI Worldwide and The NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.), is an American market research and technology company headquartered in Chicago. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 ...
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Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. [5] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to ...
Attention is now turning to the potential impact on the insurance industry's first-quarter catastrophe losses, as well as the broader effects on insurance prices in the region. The brokerage sees ...
The Advisory Board was an international network of research leaders who believed in the course’s mission, were committed to its positive role in the industry and its growth, and could guide the delivery of basic marketing research education to the largest possible number of research practitioners worldwide