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G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. Now, they are the official sponsor of Formula E. [1] G.H. Mumm Cordon Rouge is also the official champagne of the Kentucky Derby and Australia's Melbourne Cup, two major horse races. [3]
There were no rules in the race, except that the first car to Paris would win the prize of a magnum of Mumm champagne. The race went without any assistance through countryside where there were no roads or roadmaps. For the race, camels carrying fuel left Peking and set up at stations along the route, to provide fuel for the racers.
The prince's prize was simply a magnum of Mumm champagne, and the red colour of his 1907 Itala car was adopted by Italy as its racing colour in his honour. [ 3 ] [ 4 ] In Formula One , the colour was not determined by the country the car was made in nor by the nationality of the driver(s) but by the nationality of the team entering the vehicle.
The 30 bottle lot of Dom Pérignon Œnothèque Rosé bottles and magnums from 1966, 1978, 1982, 1985, 1988, and 1990 achieved HK$1,331,000 (US$170,641), setting the world auction record for a single lot of champagne and is the first HK$1 million lot of wine Sotheby's has sold in Hong Kong.
Moritz Karl Ferdinand Wilhelm Hermann Walther Mumm von Schwarzenstein (13 January 1887 – 10 August 1959) was a German businessman and bobsledder who competed in the early 1930s. He was the one-time " champagne king" of Rheims in France , as part of the Mumm champagne making family.
French spirits maker Pernod Ricard, which owns Martell cognac, Mumm champagne and Absolut vodka, was down around 3%, while its peer Remy and Italian spirits group Campari were both down at least 4.5%.
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