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Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children. The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Under its auspices more than 30,000 Tufty books about road safety were issued to parents.
YouTube Kids has faced criticism from advocacy groups, particularly the Fairplay Organization, for concerns surrounding the app's use of commercial advertising, as well as algorithmic suggestions of videos that may be inappropriate for the app's target audience, as the app has been associated with a controversy surrounding disturbing or violent ...
Dumb Ways to Die is an Australian public awareness campaign video and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety.The original cartoon public service announcement for the awareness campaign went viral on social media after it was released on the internet in November 2012, amassing over 320 million views on YouTube.
The clip of the public service announcement received worldwide attention, and the clip received over one million views on YouTube by 25 August 2009 and reuploaded on 28 May 2016. [10] The video received attention due to the graphic content. [8] The film earned honours in the Advertising Age's weekly Creativity Top 5 video.
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The films advise the public on what to do in a multitude of situations ranging from crossing the road [1] [2] to surviving a nuclear attack. [3] They are sometimes thought to concern only topics related to safety, but there are PIFs on many other subjects, including animal cruelty, protecting the environment, crime prevention, how to vote at a general election or how to fill in a census form.
The term was coined in the 1960s when road safety awareness programs were rolled out in schools throughout the UK and the crossing patrols were introduced by the Road Traffic Regulation Act 1967. [5] Ventriloquist John Bouchier visited schools nationwide with his ventriloquist dummy to help make children more aware of road safety. During these ...
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