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A coolhunting firm is a marketing agency whose exclusive purpose is to conduct research of the youth demographic. They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predictions for future trends. These reports are then sold to various companies whose products target the youth ...
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.
This meant the Marketing Research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of companies looking for a competitive edge. [citation needed] Today, marketing research has adapted to innovations in technology and the corresponding ease with which information is available.
Google provides tool Google Trends to explore how particular terms are trending in internet searches. On the other hand, there are tools which provide diachronic analysis for particular texts which compare word usage in each period of the particular text (based on timestamped marks), see e.g. Sketch Engine diachronic analysis (trends). [6]
An example of a secular bear market occurred in gold from January 1980 to June 1999, culminating with the Brown Bottom. During this period, the market price of gold fell from a high of $850/oz ($30/g) to a low of $253/oz ($9/g). [6] The stock market was also described as being in a secular bear market from 1929 to 1949.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
An example of an industry that suffered from marketing myopia is the video rental industry, which was dominated by Blockbuster LLC, an American company, in the early 2000s. Blockbuster failed to adapt to the emergence and popularity of online streaming services, such as Netflix and filed for bankruptcy in 2009.