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  2. Litotes - Wikipedia

    en.wikipedia.org/wiki/Litotes

    Litotes can be used to establish ethos, or credibility, by expressing modesty or downplaying one's accomplishments to gain the audience's favor. In the book Rhetorica ad Herennium, litotes is addressed as a member of the Figures of Thought known as deminutio, or understatement.

  3. Digital rhetoric - Wikipedia

    en.wikipedia.org/wiki/Digital_rhetoric

    Practical examples of IDNs being applied to works of rhetoric include interactive documentaries, documentaries which the user engages with on some engages with on a level more than simply observing it, and serious games, video games made with goals of nonrecreational education and training. The interactive nature of these communications means ...

  4. Constitutive rhetoric - Wikipedia

    en.wikipedia.org/wiki/Constitutive_rhetoric

    Audience must adopt a particular ethos prior to being persuaded by constitutive rhetoric, thus the ethos of the subject of discourse can be critically studied and interpreted through a text. [4] While these theorists all contributed to the theory of constitutive rhetoric, James Boyd White was the first to coin the term.

  5. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic

  6. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

  7. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  8. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery".

  9. Eristic - Wikipedia

    en.wikipedia.org/wiki/Eristic

    Eristic was a type of "question-and-answer" [3] teaching method popularized by the Sophists, such as Euthydemos and Dionysiodoros.Students learned eristic arguments to "refute their opponent, no matter whether he [said] yes or no in answer to their initial question".