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Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
A user viewing the British Armed Forces Facebook page. A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity.
Platforms like Facebook, Twitter, Instagram, personal blogs, are used to build and maintain a brand consistency across all mediums, which ensures effective brand management. [19] Establishing a target audience and focusing on an area of specialization helps maintain and preserve the brand.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
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This can be the case when presenting unpopular views or dissenting opinion online in a way that will not affect the true identity of the author. Facebook estimates that up to 11.2% of accounts are fake. [5] Many of these profiles are used as logins to protect the true identity of online authors. [citation needed]
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