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Fixed Leaderboard size description: 23:22, 23 January 2010: 1,160 × 1,090 (11 KB) Admanjones ... Banner blindness; Usage on he.wikipedia.org
The birthday of the first banner display on the World Wide Web was on 27 October 1994. It appeared on HotWired, the first commercial web magazine. [14] The COCONET online service had graphical online banner ads starting in 1988 in San Diego, California. The PRODIGY service, launched also in 1988, had banner ads as well.
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HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]
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A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise. The term banner blindness was coined in 1998 [ 1 ] as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners.
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