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With cinema admissions in decline, Event Cinemas has continued to experience growth by raising the price of admissions and offering "premium experiences" such as "Gold Class" which offers more luxury seating and food, "Vmax" which offers a larger screen, and alternate content including Bollywood films, football, gaming, film festivals, opera ...
In November 2015, Event Cinemas reopened with three Gold Class cinemas and one VMax theatre and in late November, Pacific Fair opened The Patio, a casual dining precinct. In May 2016 the 'Resort Area' opened along with an extended mall section bringing in a range a two-level David Jones and a number of international brands such as H&M and Uniqlo .
Event Cinemas is the largest film exhibitor in Australia and New Zealand. The largest megaplex in the Southern Hemisphere is the 26-screen Marion MEGAPLEX in Adelaide , South Australia . The megaplex was originally a 30-screen megaplex branded as Greater Union but was modified to accommodate Gold Class and V-Max screens and was re-branded as ...
The Vue Cinema and CGV Cinema chain is a good example of a large-scale offering of such a service, called "Gold Class" and similarly, ODEON, Britain's largest cinema chain, and 21 Cineplex, Indonesia's largest cinema chain, have gallery areas in some of their bigger cinemas where there is a separate foyer area with a bar and unlimited snacks ...
A new 8-screen Event Cinemas complex featuring two "V-Max" and "Gold Class" screens. 12 new dining restaurants including the first micro-brewery in Western Australia, The Whitfords Brewing Company. A new iPlay located in the basement floor featuring an arcade and bowling alley. A relocated Rebel near the Food Court.
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Event Cinema has seen a return of an older, affluent audience, previously turned off by the multiplex experience, and cinemas are starting to capitalise on this by offering waiter-serviced, high class finger food and alcoholic beverages, complete with bars and restaurants, a world away from the traditional popcorn/soft drink model; art house ...