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  2. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    RFMTC – Recency, Frequency, Monetary Value, Time, Churn rate is an augmented RFM model proposed by Yeh et al. (2009). [6] The model utilizes Bernoulli sequence in probability theory and creates formulas that calculate the probability of a customer buying at the next promotional or marketing campaign.

  3. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The book, Best Digital Marketing Campaigns In The World, defines customer engagement as, "mutually beneficial relationships with a constantly growing community of online consumers". The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process.

  4. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [6] By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand ...

  5. Metrics Reference Model - Wikipedia

    en.wikipedia.org/wiki/Metrics_Reference_Model

    The metrics reference model (MRM) is the reference model created by the Consortium for Advanced Management-International (CAM-I) to be a single reference library of performance metrics. This library is useful for accelerating to development of and improving the content of any organization's business intelligence solution.

  6. Cohort analysis - Wikipedia

    en.wikipedia.org/wiki/Cohort_analysis

    Define the metrics that will be able to help you answer the question. A proper cohort analysis requires the identification of an event, such as a user checking out, and specific properties, like how much the user paid. The gaming example measured a customer's willingness to buy gaming credits based on how much lag time there was on the site.

  7. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Evaluation measures may be categorised in various ways including offline or online, user-based or system-based and include methods such as observed user behaviour, test collections, precision and recall, and scores from prepared benchmark test sets.

  8. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .

  9. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

  1. Related searches best user engagement metrics for business model statement management

    best user engagement metrics for business model statement management system