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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
In March 2006, Baylor's student newspaper reported a call to action made by outraged students after pictures were posted on Facebook depicting partygoers wearing bandanas and carrying 40-ounce beer bottles wrapped in brown paper, with one young woman sporting layers of bronzer to darken her skin.
In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a "call now" prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.
Call to action (marketing), a web design tenet that requires each page to clearly indicate the desired user response; Call to action (political), a call to activists to participate in a direct action or similar political activity; Call to arms; Cased telescoped ammunition; Central technical area, an equipment room used in broadcasting facilities
Back issues can be accessed through the CCCC website. [4] The CCCC also publishes the College Composition and Communication Online (CCC Online) journal, which focuses on Web-based text and digital research, [5] and their website offers the CCC Online Archive, a tool that can be used to search the CCC. [6]
[9] [10] Due to these driving factors, the Salvation Army entered into the digital age and launched its global video initiative, Savn.tv. [11] They promoted it as a call to action website, involving the Christian community, social activists, and other like-minded people directly online through film and video. [12]
Between Oct. 7, 2023, and Sept. 24, 2024, the Anti-Defamation League reported more than 10,000 antisemitic attacks in the US, with about a tenth of them occurring on college campuses. Show ...
Oppose "call to action" should become a disambiguation page, and also list uses for "A Call To Action" -- 65.94.40.137 09:45, 24 January 2015 (UTC) The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further ...