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Applying Pressure: The Off-Season Documentary is a 2021 documentary short film based on creation of J. Cole's sixth studio album The Off-Season. [1] It was released on May 10, 2021 by Dreamville on YouTube. [2] It was directed by Dreamville Ventures' in-house director Scott Lazer, and produced by Tripp Kramer and David Peters. [3]
On May 17, 2021, the music video was released for the song, "Amari", [32] the video was directed by Raleigh-based rapper Mez, who also directed the music video for Cole's 2019 hit and multi-platinum single, "Middle Child". [33] [34] Cole released the music video for the song, "Applying Pressure" [35] on May 25, 2021, and a music video for ...
"Middle Child" is a song by American rapper J. Cole. The song was released on January 23, 2019, through Dreamville Records , Roc Nation and Interscope Records , as the first single from Dreamville's 2019 compilation album , Revenge of the Dreamers III .
Over production consisting of a synth loop and 808s, [2] the song begins with a verse from J. Cole, who first asserts that he is one of the best rappers of the generation and catches attention by his performances on features instead of ostentatious outfits ("Blow for blow, Cole flow just prestigious / Sweats and tees, no unnecessary accessories, the GOAT just from features / Proceed with ...
On May 17, 2021, Cole released the official music video for "Amari" directed by fellow North Carolina rapper Mez, who also directed the "Middle Child" video. [6] Scenes in the video features Cole rapping in front of a Dreamville helicopter and in a dorm-room with the wall lined with platinum plaques.
"My Life" features a notable switch-up in Cole's delivery, which starts "with a chilled out, melancholy feel" and changes to a "harder, razor-sharp tone". [7] The lyrics see Cole and Savage exploring "how tragedy and hardship led them to develop strong characters", while "Morray's hook ties together the track with an homage to Styles P and Pharaohe Monch". [8]
The single was accompanied by a music video, which premiered on WorldStarHipHop. [3] Cole also announced a new project titled, The Off Season, [2] which Cole planned to release ahead of his next studio album, The Fall Off. The video's description reads: The Off Season coming soon... All roads lead to The Fall Off - Cole". [3]
After the release of the 4 Your Eyez Only documentary, which played a snippet of "False Prophets", the disses in the song were quickly noticed. Though J. Cole did not mention any names on the track, there was guessing that the first verse contained direct shots towards Kanye West, [5] because of lyrics about one altering public perception by the media and fans; as well as his recent ...