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The Sales and Operations planning process has a twofold scope. The first scope is the horizontal alignment in order to balance the supply and demand through integration between the company departments and with suppliers and customers. The second aim is the vertical alignment amid strategic plan and the operational plan of a company. [2]
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
An operational plan (or operations plan) describes the specific steps in any given strategic planning model and explains how and what portion of resources will be put into operation during a given operational period: in the case of commercial-or government budget balance, a fiscal year.
Operational reporting is intended to support the day-to-day activities of the organization. Examples of operational reporting include bank teller end-of-day window balancing reports, daily account audits and adjustments, daily production records, flight-by-flight traveler logs and transaction logs. [1]
A concept of operations (abbreviated CONOPS, CONOPs, [1] or ConOps [2]) is a document describing the characteristics of a proposed system from the viewpoint of an individual who will use that system. Examples include business requirements specification or stakeholder requirements specification (StRS) .
Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives. Sales operations may also be referred to as sales , sales support, or business operations.
Operations management covers sectors like banking systems, hospitals, companies, working with suppliers, customers, and using technology. Operations is one of the major functions in an organization along with supply chains, marketing, finance and human resources. The operations function requires management of both the strategic and day-to-day ...
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...