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Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
In the Journal of Nonverbal Behavior, McDaniel et al. assessed touch as a form of communication among people from different nations under the lens of culture, relationships, and a number of body areas touched. Latin Americans are known to have a high degree of tactile activity in contrast to Asians who are considered a no-contact culture as ...
High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. [4] Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit ...
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Different cultures encode and decode messages differently, increasing the chances of misunderstanding. Due to different cultural systems and political backgrounds, people from different cultural environments are often easily upset by each other's casual behaviors <Günthner, S., & Luckmann, T, 2001> [5].The safety-first consequence of recognizing cultural differences should be to assume that ...
Besides the obvious language differences, nonverbal communication is the most noticeable difference between the two groups. Specifically, within nonverbal communication, eye contact and eye behavior can actually help one differentiate between the cultural backgrounds of two individuals by looking at nothing but their eyes.
Factors influencing nonverbal communication include the different roles of eye contact in different cultures. [68] Touching as a form of greeting may be perceived as impolite in some cultures, but normal in others. [83] Acknowledging and understanding these cultural differences improves communication. [85]