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Culturally, hegemony also is established by means of language, specifically the imposed lingua franca of the hegemon (leader state), which then is the official source of information for the people of the society of the sub-ordinate state. Writing on language and power, Andrea Mayr says, "As a practice of power, hegemony operates largely through ...
Social embodiment calls for a more rigid definition of what a hegemonically masculine man is and how the idea is actually carried out in real life. The pattern of embodiment involved in hegemony has been recognized in the earliest formulations of the concept but called for more theoretical attention.
In You May Ask Yourself, Dalton Conley describes this ideal with hegemony. He states that the term "refers to a historical process in which a dominant group exercises 'moral and intellectual leadership' throughout society by winning the voluntary 'consent' of popular masses." [2] Bernays believed that this was a functionalist approach. Stating ...
Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
See Hegemony and Cultural hegemony. Darren Hutchinson argues that "it is impossible to theorize about or study a group when each person in that group is 'composed of a complex and unique matrix of identities that shift in time, is never fixed, is constantly unstable and forever distinguishable from everyone else in the universe."
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
"Hegemony" was conceptualized by Karl Marx and Antonio Gramsci, a Marxist social philosopher who lived in Mussolini's Italy. Because Gramsci was a Marxist, he subscribed to the basic Marxist premise of the dialectic and therefore the contradiction. In his writings Gramsci claims that intellectuals create both hegemony and counter-hegemony.
Decolonizing psychology entails comprehending and capturing the history of colonization as well as its perceived effects on families, nations, nationalism, institutions, and knowledge production. It seeks to extend the bounds of cultural horizons, which should serve as a gateway "to new confrontations and new knowledge".