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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
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With manufacturers frequently updating their shaving systems, consumers can become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market ...
Mach 3 or variation may refer to: Supersonic speed, three times the speed of sound; M.A.C.H. 3, a 1983 LaserDisc arcade video game; Mach 3 (1987 video game) Fly Castelluccio Mach 3, a paramotor aircraft; Gillette Mach3, a line of shaving razors; Kawasaki H1 Mach III, motorcycle; Abner Jenkins or Mach-3, a Marvel Comics superhero
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