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In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan. In 2009, McVitie's biscuits were voted as the most popular biscuits to dunk in tea, with McVitie's chocolate digestives, Rich tea, and Hobnobs ranked the country's top three favourite biscuits in 2009. [25] McVitie's Rich tea ...
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland. [1] [2] [3]
The commercial recipe for Hobnob biscuits was introduced by McVitie's in the UK in 1985. [5] A best seller, demand for the plain Hobnobs led to the introduction of a chocolate variant in 1987. [5] The biscuit is available in many varieties, including dark chocolate, chocolate orange, and Hobnob bars.
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]
In 1875 he joined with the established Edinburgh biscuit factory at the head of Leith Walk belonging to Robert McVitie (1809–1883) to create the company McVitie & Price. [3] In 1888 they moved to huge new premises at the St Andrews Biscuit Works on Robertson Avenue in the Gorgie district of south-west Edinburgh.
In 2009, the McVitie's chocolate digestive was named as the most popular biscuit in the UK to dunk into tea. [5] The chocolate variant from McVitie's is routinely ranked the UK's favourite snack. [6] [7] [8] A YouGov poll saw Cadbury’s digestive ranked the second most popular biscuit in the UK after McVitie's. [8]
The Irish part of the company was sold to Fruitfield Foods, to form Jacob Fruitfield Food Group, which has led to legal battles over the use of the Jacob's brand name. [citation needed] From 2013 United Biscuits rebranded the product as McVities Club, using the Jacob's brand for savoury biscuits and McVities for sweet products. [5]
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