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Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future. Jaguar unveils new logo and look as it prepares for an ...
The British car maker sparked widespread controversy last month when it unveiled dramatic changes ahead of becoming a fully electric brand.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk poked fun at his competitor.
The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata Motors Ltd., has been promoting it online. The Jaguar brand is in the middle of a transition to going all-electric.
Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013. Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars.
The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.
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