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BPO – Business process outsourcing; Comms – Communications sector; DIY – Do It yourself market; FMCG – Fast-moving consumer goods FSS – Financial services sector HoReCa – Hotel, restaurant, café [1] [2]
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.
The General Electric Company (GEC) was a major British industrial conglomerate involved in consumer and defence electronics, communications, and engineering.. It was originally founded in 1886 as G. Binswanger and Company as an electrical goods wholesaler based in London.
Ke – Is used as an abbreviation for Cost of Equity (COE). Ke is the risk-adjusted, theoretical rate of return on a Company's invested excess capital obtained through external investment s. Among other things, the value of Ke and the Cost of Debt (COD) [ 6 ] enables management to arbitrate different forms of short and long term financing for ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
In 2015, GEC acquired Viva Hotel in downtown Vancouver to convert into student housing. [12] [13] In 2016, GEC announced a plan to develop a 50-storey, $200-million educational facility on the site of the former Stardust roller rink in the city centre of Surrey. [14] [15] The project was named the GEC Education Mega Centre. [3]
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Aleksandar Gec (1928–2008), Serbian basketball player; General Electric Company, a former British engineering conglomerate; General entertainment channel, a type of TV or radio channel; Global Engagement Center, an agency of the US State Department; Global Environment Centre, Malaysia; Golden Empire Council, of the Boy Scouts of America