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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
A player hides a bottle for another person to come across. When the iced person sees the bottle, they must chug the entire Ice. Other players who see the icer hide the Ice are exempt from drinking the ice. If the first person to touch the ice (the 'iced') fails to drink the whole bottle, the iced person cannot ice someone else. [4]
Smirnoff also came out with another citrus-flavored malt beverage in the United States in the late 1990s called Smirnoff Ice, which promoted itself with flashy commercials, usually involving trendy young people dancing in unlikely situations and places. (In the UK, Smirnoff Ice is marketed by Diageo as a PPS.) [5]
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As a tie-in to the £5m campaign, Smirnoff spent a further £500,000 on a set of point of sale kits focusing on promoting the "purity" of Smirnoff vodka and presenting a number of serving suggestions. The kit includes a training CD with demonstrations of Smirnoff serves, as well as branded ice buckets, bar runners, posters and drip mats. [9] [10]
Is it worth mentioning that the only markets where Smirnoff Ice made and sold as a malt-based drink are the US and French markets? Throughout the rest of the world it's mixed with Smirnoff 21 vodka, and usually contains more ABV (or at least it used to). Canadian-market Smirnoff Ice in particular is made using Smirnoff 21, and contains 7% ABV.
Raw Tea was a line of alcoholic malt beverages under Diageo's Smirnoff brand, available from 2006 to 2009 and sold mostly on the US market. [1] It contains tea, and originally came in Lemon, Peach, Raspberry and Green Tea flavors.
Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. [1] [2] The brand family includes vodka, flavored products containing vodka, and brandy.