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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
The name IKEA is an acronym that stands for Ingvar Kamprad Elmtaryd Agunnaryd. The acronym is composed of the initials of the founder's name as well as Elmtaryd, which is the farm on which he grew up, and Agunnaryd, which is the village close to Elmtaryd. [24] The first stores outside Sweden were opened in Norway (1963) and Denmark (1969). [25]
The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd where he was raised. [ 8 ] [ 11 ] Between the founding of IKEA and his board resignation in 1946, Kamprad was an author.
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