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Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker. [1] He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies.
[6] [7] [8] The Customer Development concept emphasizes empirical research. [3] Customer development is the opposite of the “if we build it, they will come” [9] product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. [7] [8] [9] The customer development method was created by Steve Blank ...
Customer relationship management (CRM) is a process in which a business or another organization administers its interactions with customers, typically using data analysis to study large amounts of information.
The One to One Manager: Real-World Lessons in Customer Relationship Management (Doubleday, 1999), with Martha Rogers; Peppers, Don; Rogers, Martha (2001). One to One B2B: Customer Development Strategies for the Business-to-business World. Capstone. ISBN 978-1-84112-312-7. Customer Experience: What, How, and Why Now (BookBaby, 2016).
Elaborate business development plans, design and implement processes to support business growth, through customer and market definition. Facilitate business growth by working together with clients as well as business partners (suppliers, subcontractors, JV partners, technology providers, etc.).
It typically involves activities relating to marketing, sales, logistics, product development and customer service to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an ...