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Attentional bias, the tendency of perception to be affected by recurring thoughts. [24] Frequency illusion or Baader–Meinhof phenomenon. The frequency illusion is that once something has been noticed then every instance of that thing is noticed, leading to the belief it has a high frequency of occurrence (a form of selection bias). [25]
These stages are important to keeping customers. Customers match products with their experiences on whether they are either content or discontent with the product. This affects the decision process for resemblant purchases from the same company in the future, [15] mainly at the information search stage and evaluation of alternatives stage. If ...
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
[6] [2] [7] It is also possible that choice-supportive memories arise because an individual is only paying attention to certain pieces of information when making a decision or to post-choice cognitive dissonance. [5] In addition, biases can also arise because they are closely related to the high level cognitive operations and complex social ...
Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, and irrationality. [2] [3] [4]
Post-purchase dissonance does not only affect the consumer; brands are dependent on customer loyalty, and cognitive dissonance can influence that loyalty. The more positive experiences and emotions that a customer associates with a specific brand, the more likely they are to buy from that brand in the future, recommend it to friends, etc.
It is also possible that people can only focus on one thought at a time, so find it difficult to test alternative hypotheses in parallel. [3]: 198–199 Another heuristic is the positive test strategy identified by Klayman and Ha, in which people test a hypothesis by examining cases where they expect a property or event to occur. This heuristic ...
Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.