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Kellogg Co. v. National Biscuit Co., 305 U.S. 111 (1938), is a United States Supreme Court case in which the Court ruled that the Kellogg Company was not violating any trademark or unfair competition laws when it manufactured its own Shredded Wheat breakfast cereal, which had originally been invented by the National Biscuit Company (later called Nabisco).
The Federal Trade Commission found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%. The consumer protection agency said that Kellogg's had misrepresented a study and violated federal law. [1] [2] In 2009, Kelloggs introduced a "Little Bites" spinoff of the Mini-Wheats brand.
Protesters presented a petition with over 420,000 signatures to Battle Creek, Michigan-based WK Kellogg, insisting the company remove artificial dyes from cereals.
A conservative legal group on Wednesday urged a U.S. anti-discrimination agency to investigate Kellogg Co over workplace diversity policies that it says are unlawful, and accused the cereal maker ...
The foundation controlled the Battle Creek Food Company, which in turn served as the major source for Kellogg's eugenics programs, conferences, and Battle Creek College. [3] In his will, Kellogg left his entire estate to the foundation. [4] In 1947, the foundation had over $687,000 in assets. [4] By 1967, the foundation's accounts were a mere ...
“Let them eat Corn Flakes” appears to be Kellogg’s CEO Gary Pilnick’s advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the ...
At the time, the company estimated that a single serving of Kellogg's cereal, milk and fruit cost less than $1. Pilnick remains confident in Kellogg’s data around cereal consumption.
The total settlement remained the largest against a pharmaceutical company in a non-intervened False Claims Act case until a July 2017 settlement against Celgene Corporation exceeded it, as the civil settlement in that case was $280 million while the civil component of the Parke-Davis case settled for $190 million.