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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
[1] Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured. [2] Increasing market share is one of the most important objectives [according to whom?] of business.
Market research about market structures and processes must be done to define the “relevant market”. The relevant market is an integral part of the whole market, on which the company focuses its activities. To identify and classify the relevant market, a market classification or segmentation has to be done. [3]
In the current economic environment, many retailers are struggling. While unemployment remains low and growth in gross domestic product (GDP) has been solid, the past few years of high inflation ...
Market penetration is a growth strategy where an organization aims to expand using its existing offerings (products and services) within current markets. In simpler terms, it seeks to increase its market share in the existing market landscape. It involves attracting new customers, retaining existing ones, or acquiring competitors to capture ...
Every four years, we elect a new president to lead our nation. Also referred to as "the leader of the free world," this person is often judged and associated with how the economy is doing when ...
On Tuesday, DJT dropped third quarter results after the market close that revealed a net loss of $19.25 million for the quarter ending Sept. 30. This was narrower than the $26.03 million the ...
An example of a secular bear market occurred in gold from January 1980 to June 1999, culminating with the Brown Bottom. During this period, the market price of gold fell from a high of $850/oz ($30/g) to a low of $253/oz ($9/g). [6] The stock market was also described as being in a secular bear market from 1929 to 1949.